Supplemental Material, jmr.15.0041-web-appendix - Egocentric Improvement Evaluations: Change in the Self as an Anchor for Brand Improvement Judgments

2018-11-29T12:00:00Z (GMT) by Sokiente W. Dagogo-Jack Mark R. Forehand

Supplemental Material, jmr.15.0041-web-appendix for Egocentric Improvement Evaluations: Change in the Self as an Anchor for Brand Improvement Judgments by Sokiente W. Dagogo-Jack, and Mark R. Forehand in Journal of Marketing Research