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Supplemental Material, jmr.15.0041-web-appendix - Egocentric Improvement Evaluations: Change in the Self as an Anchor for Brand Improvement Judgments

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posted on 2018-11-29, 12:00 authored by Sokiente W. Dagogo-Jack, Mark R. Forehand

Supplemental Material, jmr.15.0041-web-appendix for Egocentric Improvement Evaluations: Change in the Self as an Anchor for Brand Improvement Judgments by Sokiente W. Dagogo-Jack, and Mark R. Forehand in Journal of Marketing Research

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    Journal of Marketing Research

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    product upgradesegocentrismtemporal changeidentityself–brand connection

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