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Supplemental Material, jmr.12.0237_web_appendices - Opportunity Cost Overestimation

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posted on 2019-04-11, 12:00 authored by Liad Weiss, Ran Kivetz

Supplemental Material, jmr.12.0237_web_appendices for Opportunity Cost Overestimation by Liad Weiss and Ran Kivetz in Journal of Marketing Research

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    Journal of Marketing Research

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    opportunity costperceived lossjudgment and decision makingdecision bias

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