Supplemental Material, jm.19.0111-File003 - A Theories-in-Use Approach to Building Marketing Theory

Zeithaml, Valarie A.; Jaworski, Bernard J.; Kohli, Ajay K.; Tuli, Kapil R.; Ulaga, Wolfgang; Zaltman, Gerald

doi:10.25384/SAGE.10311368.v1

jm.19.0111-File003.docx (18.68 kB)

Supplemental Material, jm.19.0111-File003 - A Theories-in-Use Approach to Building Marketing Theory

journal contribution

posted on 2019-11-15, 13:08 authored by Valarie A. Zeithaml, Bernard J. Jaworski, Ajay K. Kohli, Kapil R. Tuli, Wolfgang Ulaga, Gerald Zaltman

Supplemental Material, jm.19.0111-File003 for A Theories-in-Use Approach to Building Marketing Theory by Valarie A. Zeithaml, Bernard J. Jaworski, Ajay K. Kohli, Kapil R. Tuli, Wolfgang Ulaga and Gerald Zaltman in Journal of Marketing

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Supplemental Material, jm.19.0111-File003 - A Theories-in-Use Approach to Building Marketing Theory

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