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Supplemental Material, jm.19.0073-File002 - Customer Satisfaction and Its Impact on the Future Costs of Selling

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posted on 2020-05-16, 12:08 authored by Leon Gim Lim, Kapil R. Tuli, Rajdeep Grewal

Supplemental Material, jm.19.0073-File002 for Customer Satisfaction and Its Impact on the Future Costs of Selling by Leon Gim Lim, Kapil R. Tuli and Rajdeep Grewal in Journal of Marketing

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    Journal of Marketing

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    Keywords

    capital structurecost of sellingcustomer satisfactiondiversificationleveragemarketing–finance interfacestrategic flexibilitystrategic intent

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