SAGE Journals
Browse
jm.18.0205-File003.docx (3.46 MB)

Supplemental Material, jm.18.0205-File003 - Featuring Mistakes: The Persuasive Impact of Purchase Mistakes in Online Reviews

Download (3.46 MB)
journal contribution
posted on 2019-10-24, 12:10 authored by Taly Reich, Sam J. Maglio

Supplemental Material, jm.18.0205-File003 for Featuring Mistakes: The Persuasive Impact of Purchase Mistakes in Online Reviews by Taly Reich and Sam J. Maglio in Journal of Marketing

History

Usage metrics

    Journal of Marketing

    Categories

    Keywords

    online reviewspersuasionmistakesexpertiseword of mouth

    Licence

    In Copyright

    Exports

    RefWorks
    BibTeX
    Ref. manager
    Endnote
    DataCite
    NLM
    DC