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Supplemental Material, Web_Appendix_JMR_R3 - The Bright Side of Having an Enemy

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posted on 2019-05-17, 12:00 authored by Mushegh Harutyunyan, Baojun Jiang

Supplemental Material, Web_Appendix_JMR_R3 for The Bright Side of Having an Enemy by Mushegh Harutyunyan and Baojun Jiang in Journal of Marketing Research

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    Journal of Marketing Research

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    channelcompetitive strategydouble marginalizationmarket entrymarket exitpricing

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