Web_Appendix.pdf (271.2 kB)
Supplemental Material, Web_Appendix - Understanding Cultural Differences in Consumers’ Reactions to Foreign-Market Brand Extensions: The Role of Thinking Styles
journal contribution
posted on 2019-04-23, 12:00 authored by Helena F. Allman, Kelly Hewett, Mandeep KaurSupplemental Material, Web_Appendix for Understanding Cultural Differences in Consumers’ Reactions to Foreign-Market Brand Extensions: The Role of Thinking Styles by Helena F. Allman, Kelly Hewett and Mandeep Kaur in Journal of International Marketing