Web_Appendices.pdf (147.63 kB)
Supplemental Material, Web_Appendices - The Influence of Global Brand Distribution on Brand Popularity on Social Media
journal contribution
posted on 2019-08-27, 12:07 authored by Moon-Yong Kim, Sangkil Moon, Dawn IacobucciSupplemental Material, Web_Appendices for The Influence of Global Brand Distribution on Brand Popularity on Social Media by Moon-Yong Kim, Sangkil Moon and Dawn Iacobucci in Journal of International Marketing