SAGE Journals
Browse
Web_Appendices.pdf (147.63 kB)

Supplemental Material, Web_Appendices - The Influence of Global Brand Distribution on Brand Popularity on Social Media

Download (147.63 kB)
journal contribution
posted on 2019-08-27, 12:07 authored by Moon-Yong Kim, Sangkil Moon, Dawn Iacobucci

Supplemental Material, Web_Appendices for The Influence of Global Brand Distribution on Brand Popularity on Social Media by Moon-Yong Kim, Sangkil Moon and Dawn Iacobucci in Journal of International Marketing

Funding

Hankuk University of Foreign Studies Research Fund of 2019

History

Usage metrics

    Journal of International Marketing

    Categories

    Keywords

    brandglobalizationlocalizationmultilevel modelsocial media

    Licence

    In Copyright

    Exports

    RefWorks
    BibTeX
    Ref. manager
    Endnote
    DataCite
    NLM
    DC