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Supplemental Material, JSR_Web_appendix - Selling Painful Yet Pleasurable Service Offerings: An Examination of Hedonic Appeals

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posted on 2018-04-22, 12:00 authored by Stephanie Q. Liu, Anna S. Mattila, Lisa E. Bolton

Supplemental Material, JSR_Web_appendix for Selling Painful Yet Pleasurable Service Offerings: An Examination of Hedonic Appeals by Stephanie Q. Liu, Anna S. Mattila, and Lisa E. Bolton in Journal of Service Research

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    Journal of Service Research

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    hedonic consumptionpain and pleasureregulatory focusconsumer behavioradvertising

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