JSR_Executive_Summary.pdf (14.09 kB)
Supplemental Material, JSR_Executive_Summary - Selling Painful Yet Pleasurable Service Offerings: An Examination of Hedonic Appeals
journal contribution
posted on 2018-04-22, 12:00 authored by Stephanie Q. Liu, Anna S. Mattila, Lisa E. BoltonSupplemental Material, JSR_Executive_Summary for Selling Painful Yet Pleasurable Service Offerings: An Examination of Hedonic Appeals by Stephanie Q. Liu, Anna S. Mattila, and Lisa E. Bolton in Journal of Service Research