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Supplemental Material, JSR_EXECUTIVE_SUMMARY - Offensive and Defensive Marketing in Spatial Competition

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posted on 2018-12-25, 12:00 authored by Guiomar Martín-Herrán, Simon Pierre Sigué

Supplemental Material, JSR_EXECUTIVE_SUMMARY for Offensive and Defensive Marketing in Spatial Competition by Guiomar Martín-Herrán, and Simon Pierre Sigué in Journal of Service Research

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    Journal of Service Research

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    spatial competitiondefensive marketingoffensive marketingresource allocationtravel costs

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