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JM.17.0430.R5_Web_Appendix_-_UPDATED.pdf (2.42 MB)

Supplemental Material, JM.17.0430.R5_Web_Appendix_-_UPDATED - Negative Reviews, Positive Impact: Consumer Empathetic Responding to Unfair Word of Mouth

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posted on 2020-05-22, 12:10 authored by Thomas Allard, Lea H. Dunn, Katherine White

Supplemental Material, JM.17.0430.R5_Web_Appendix_-_UPDATED for Negative Reviews, Positive Impact: Consumer Empathetic Responding to Unfair Word of Mouth by Thomas Allard, Lea H. Dunn and Katherine White in Journal of Marketing

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    Journal of Marketing

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    word of mouthfairnessnegative reviewscustomer complaintsempathyemotions

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