JMR.17.0321.R3_Web_Appendix.docx (1.07 MB)
Supplemental Material, JMR.17.0321.R3_Web_Appendix - When “More” Seems Like Less: Differential Price Framing Increases the Choice Share of Higher-Priced Options
journal contribution
posted on 2019-07-11, 12:00 authored by Thomas Allard, David J. Hardisty, Dale GriffinSupplemental Material, JMR.17.0321.R3_Web_Appendix for When “More” Seems Like Less: Differential Price Framing Increases the Choice Share of Higher-Priced Options by Thomas Allard, David J. Hardisty and Dale Griffin in Journal of Marketing Research
