Supplemental Material, Executive_Summary_(2) - Paying Before or Paying After? Timing and Uncertainty in Pay-What-You-Want Pricing

Supplemental Material, Executive_Summary_(2) for Paying Before or Paying After? Timing and Uncertainty in Pay-What-You-Want Pricing by Giampaolo Viglia, Marta Maras, Jan Schumann, and Daniel Navarro-Martinez in Journal of Service Research