Executive_Summary_(2).pdf (179 kB)
Supplemental Material, Executive_Summary_(2) - Paying Before or Paying After? Timing and Uncertainty in Pay-What-You-Want Pricing
journal contribution
posted on 2019-03-10, 12:00 authored by Giampaolo Viglia, Marta Maras, Jan Schumann, Daniel Navarro-MartinezSupplemental Material, Executive_Summary_(2) for Paying Before or Paying After? Timing and Uncertainty in Pay-What-You-Want Pricing by Giampaolo Viglia, Marta Maras, Jan Schumann, and Daniel Navarro-Martinez in Journal of Service Research