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Supplemental Material, DS_10.1177_0022243719866690 - Large-Scale Cross-Category Analysis of Consumer Review Content on Sales Conversion Leveraging Deep Learning

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posted on 2019-08-31, 12:15 authored by Xiao Liu, Dokyun Lee, Kannan Srinivasan

Supplemental Material, DS_10.1177_0022243719866690 for Large-Scale Cross-Category Analysis of Consumer Review Content on Sales Conversion Leveraging Deep Learning by Xiao Liu, Dokyun Lee and Kannan Srinivasan in Journal of Marketing Research

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    Journal of Marketing Research

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    consumer purchase journeydeep learningeconomic impact of textproduct reviewsnatural language processingregression discontinuity in time

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