Supplemental Material, DS_10.1177_0022242919875688 - What Drives Herding Behavior in Online Ratings? The Role of Rater Experience, Product Portfolio, and Diverging Opinions

Supplemental Material, DS_10.1177_0022242919875688 for What Drives Herding Behavior in Online Ratings? The Role of Rater Experience, Product Portfolio, and Diverging Opinions by Sarang Sunder, Kihyun Hannah Kim and Eric A. Yorkston in Journal of Marketing