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Supplemental Material, DS_10.1177_0022242919873903 - The Role of Marketer-Generated Content in Customer Engagement Marketing

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posted on 2019-09-10, 12:12 authored by Matthijs Meire, Kelly Hewett, Michel Ballings, V. Kumar, Dirk Van den Poel

Supplemental Material, DS_10.1177_0022242919873903 for The Role of Marketer-Generated Content in Customer Engagement Marketing by Matthijs Meire, Kelly Hewett, Michel Ballings, V. Kumar and Dirk Van den Poel in Journal of Marketing

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    Journal of Marketing

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    customer engagementcustomer lifetime valuecustomer sentimenteconometric modelingmarketer-generated contentsocial media

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