Supplemental Material, DS_10.1177_0022242919873903 - The Role of Marketer-Generated Content in Customer Engagement Marketing

Supplemental Material, DS_10.1177_0022242919873903 for The Role of Marketer-Generated Content in Customer Engagement Marketing by Matthijs Meire, Kelly Hewett, Michel Ballings, V. Kumar and Dirk Van den Poel in Journal of Marketing