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Supplemental Material, DS_10.1177_0022242919860802 - Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships

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posted on 2019-07-09, 12:00 authored by Andreas Eggert, Lena Steinhoff, Carina Witte

Supplemental Material, DS_10.1177_0022242919860802 for Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships by Andreas Eggert, Lena Steinhoff and Carina Witte in Journal of Marketing

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    Journal of Marketing

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    gift givinggratitudepropensity score matchingpublic commitmentrelationship marketing

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