Supplemental Material, DS_10.1177_0022242918816319 - The Self-Perception Connection: Why Consumers Devalue Unattractive Produce

Grewal, Lauren; Hmurovic, Jillian; Lamberton, Cait; Reczek, Rebecca Walker

doi:10.25384/SAGE.7470911.v1

DS_10.1177_0022242918816319.docx (2.06 MB)

Supplemental Material, DS_10.1177_0022242918816319 - The Self-Perception Connection: Why Consumers Devalue Unattractive Produce

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posted on 2018-12-13, 12:00 authored by Lauren Grewal, Jillian Hmurovic, Cait Lamberton, Rebecca Walker Reczek

Supplemental Material, DS_10.1177_0022242918816319 for The Self-Perception Connection: Why Consumers Devalue Unattractive Produce by Lauren Grewal, Jillian Hmurovic, Cait Lamberton, and Rebecca Walker Reczek in Journal of Marketing

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food waste aesthetic premium self-perceptions self-signals food decision making

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Supplemental Material, DS_10.1177_0022242918816319 - The Self-Perception Connection: Why Consumers Devalue Unattractive Produce

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