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Supplemental Material, DS_10.1177_0022242918812056 - Within-Seller and Buyer–Seller Network Structures and Key Account Profitability

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posted on 2018-11-20, 12:00 authored by Aditya Gupta, Alok Kumar, Rajdeep Grewal, Gary L. Lilien

Supplemental Material, DS_10.1177_0022242918812056 for Within-Seller and Buyer–Seller Network Structures and Key Account Profitability by Aditya Gupta, Alok Kumar, Rajdeep Grewal, and Gary L. Lilien in Journal of Marketing

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    Journal of Marketing

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    buyer–seller relationshipcentralizationcross-functional tieskey account managementsocial networks

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