Supplemental Material, DS_10.1177_0022242918805455 - Format Neglect: How the Use of Numerical Versus Percentage Rank Claims Influences Consumer Judgments

Sevilla, Julio; Isaac, Mathew S.; Bagchi, Rajesh

doi:10.25384/SAGE.7172078.v1

DS_10.1177_0022242918805455.docx (210.39 kB)

Supplemental Material, DS_10.1177_0022242918805455 - Format Neglect: How the Use of Numerical Versus Percentage Rank Claims Influences Consumer Judgments

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posted on 2018-10-04, 12:00 authored by Julio Sevilla, Mathew S. Isaac, Rajesh Bagchi

Supplemental Material, DS_10.1177_0022242918805455 for Format Neglect: How the Use of Numerical Versus Percentage Rank Claims Influences Consumer Judgments by Julio Sevilla, Mathew S. Isaac, and Rajesh Bagchi in Journal of Marketing

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Supplemental Material, DS_10.1177_0022242918805455 - Format Neglect: How the Use of Numerical Versus Percentage Rank Claims Influences Consumer Judgments

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