Supplemental Material, DS_10.1177_0022242918805455 - Format Neglect: How the Use of Numerical Versus Percentage Rank Claims Influences Consumer Judgments

Supplemental Material, DS_10.1177_0022242918805455 for Format Neglect: How the Use of Numerical Versus Percentage Rank Claims Influences Consumer Judgments by Julio Sevilla, Mathew S. Isaac, and Rajesh Bagchi in Journal of Marketing