Supplemental Material, DS_10.1177_0022242918805405 - The New Product Portfolio Innovativeness–Stock Returns Relationship: The Role of Large Individual Investors’ Culture

Supplemental Material, DS_10.1177_0022242918805405 for The New Product Portfolio Innovativeness–Stock Returns Relationship: The Role of Large Individual Investors’ Culture by Paola Cillo, David A. Griffith, and Gaia Rubera in Journal of Marketing