DS_10.1177_0022242918805405.docx (214.59 kB)
Supplemental Material, DS_10.1177_0022242918805405 - The New Product Portfolio Innovativeness–Stock Returns Relationship: The Role of Large Individual Investors’ Culture
journal contribution
posted on 2018-10-04, 12:00 authored by Paola Cillo, David A. Griffith, Gaia RuberaSupplemental Material, DS_10.1177_0022242918805405 for The New Product Portfolio Innovativeness–Stock Returns Relationship: The Role of Large Individual Investors’ Culture by Paola Cillo, David A. Griffith, and Gaia Rubera in Journal of Marketing