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Supplemental_Material - Stock Market Reactions to New Product Launches in International Markets: The Moderating Role of Culture

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posted on 2019-10-11, 12:06 authored by M. Berk Talay, M. Billur Akdeniz, Michael Obal, Janell D. Townsend

Supplemental_Material for Stock Market Reactions to New Product Launches in International Markets: The Moderating Role of Culture by M. Berk Talay, M. Billur Akdeniz, Michael Obal and Janell D. Townsend in Journal of International Marketing

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    Journal of International Marketing

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    product launchnational culturefirm valuehierarchical linear models

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