Appendix – Supplemental material for “I” see Samsung, but “we” see Samsung and LG: The moderating role of consumers’ self-construals and perceived similarity in spillover effect of product-harm crisis

2019-08-26T18:11:32Z (GMT) by Xiao Xiao Wu Woo Jin Choi JaeHong Park

Supplemental material, Appendix for “I” see Samsung, but “we” see Samsung and LG: The moderating role of consumers’ self-construals and perceived similarity in spillover effect of product-harm crisis by Xiao Xiao Wu, Woo Jin Choi and JaeHong Park in International Journal of Market Research