Appendix.pdf (783.64 kB)
Appendix – Supplemental material for “I” see Samsung, but “we” see Samsung and LG: The moderating role of consumers’ self-construals and perceived similarity in spillover effect of product-harm crisis
journal contribution
posted on 2019-08-26, 18:11 authored by Xiao Xiao Wu, Woo Jin Choi, JaeHong ParkSupplemental material, Appendix for “I” see Samsung, but “we” see Samsung and LG: The moderating role of consumers’ self-construals and perceived similarity in spillover effect of product-harm crisis by Xiao Xiao Wu, Woo Jin Choi and JaeHong Park in International Journal of Market Research