10.25384/SAGE.9884954.v1 Sarang Sunder Sarang Sunder Kihyun Hannah Kim Kihyun Hannah Kim Eric A. Yorkston Eric A. Yorkston Supplemental Material, DS_10.1177_0022242919875688 - What Drives Herding Behavior in Online Ratings? The Role of Rater Experience, Product Portfolio, and Diverging Opinions SAGE Journals 2019 diverging opinions disagreement herding effects online ratings product scope rater experience reflection problem 2019-09-20 12:10:45 Journal contribution https://sage.figshare.com/articles/journal_contribution/Supplemental_Material_DS_10_1177_0022242919875688_-_What_Drives_Herding_Behavior_in_Online_Ratings_The_Role_of_Rater_Experience_Product_Portfolio_and_Diverging_Opinions/9884954 <p>Supplemental Material, DS_10.1177_0022242919875688 for What Drives Herding Behavior in Online Ratings? The Role of Rater Experience, Product Portfolio, and Diverging Opinions by Sarang Sunder, Kihyun Hannah Kim and Eric A. Yorkston in Journal of Marketing</p>