10.25384/SAGE.9884954.v1
Sarang Sunder
Sarang
Sunder
Kihyun Hannah Kim
Kihyun Hannah
Kim
Eric A. Yorkston
Eric A.
Yorkston
Supplemental Material, DS_10.1177_0022242919875688 - What Drives Herding Behavior in Online Ratings? The Role of Rater Experience, Product Portfolio, and Diverging Opinions
SAGE Journals
2019
diverging opinions
disagreement
herding effects
online ratings
product scope
rater experience
reflection problem
2019-09-20 12:10:45
Journal contribution
https://sage.figshare.com/articles/journal_contribution/Supplemental_Material_DS_10_1177_0022242919875688_-_What_Drives_Herding_Behavior_in_Online_Ratings_The_Role_of_Rater_Experience_Product_Portfolio_and_Diverging_Opinions/9884954
<p>Supplemental Material, DS_10.1177_0022242919875688 for What Drives Herding Behavior in Online Ratings? The Role of Rater Experience, Product Portfolio, and Diverging Opinions by Sarang Sunder, Kihyun Hannah Kim and Eric A. Yorkston in Journal of Marketing</p>