Supplemental Material, DS_10.1177_0022242919873903 - The Role of Marketer-Generated Content in Customer Engagement Marketing MeireMatthijs HewettKelly BallingsMichel KumarV. Van den PoelDirk 2019 <p>Supplemental Material, DS_10.1177_0022242919873903 for The Role of Marketer-Generated Content in Customer Engagement Marketing by Matthijs Meire, Kelly Hewett, Michel Ballings, V. Kumar and Dirk Van den Poel in Journal of Marketing</p>