%0 Journal Article %A Meire, Matthijs %A Hewett, Kelly %A Ballings, Michel %A Kumar, V. %A Van den Poel, Dirk %D 2019 %T Supplemental Material, DS_10.1177_0022242919873903 - The Role of Marketer-Generated Content in Customer Engagement Marketing %U https://sage.figshare.com/articles/journal_contribution/Supplemental_Material_DS_10_1177_0022242919873903_-_The_Role_of_Marketer-Generated_Content_in_Customer_Engagement_Marketing/9791897 %R 10.25384/SAGE.9791897.v1 %2 https://sage.figshare.com/ndownloader/files/17566373 %K customer engagement %K customer lifetime value %K customer sentiment %K econometric modeling %K marketer-generated content %K social media %X

Supplemental Material, DS_10.1177_0022242919873903 for The Role of Marketer-Generated Content in Customer Engagement Marketing by Matthijs Meire, Kelly Hewett, Michel Ballings, V. Kumar and Dirk Van den Poel in Journal of Marketing

%I SAGE Journals