Supplemental Material, DS_10.1177_0022242919873903 - The Role of Marketer-Generated Content in Customer Engagement Marketing Matthijs Meire Kelly Hewett Michel Ballings V. Kumar Dirk Van den Poel 10.25384/SAGE.9791897.v1 https://sage.figshare.com/articles/journal_contribution/Supplemental_Material_DS_10_1177_0022242919873903_-_The_Role_of_Marketer-Generated_Content_in_Customer_Engagement_Marketing/9791897 <p>Supplemental Material, DS_10.1177_0022242919873903 for The Role of Marketer-Generated Content in Customer Engagement Marketing by Matthijs Meire, Kelly Hewett, Michel Ballings, V. Kumar and Dirk Van den Poel in Journal of Marketing</p> 2019-09-10 12:12:50 customer engagement customer lifetime value customer sentiment econometric modeling marketer-generated content social media