Supplemental Material, DS_10.1177_0022242919873903 - The Role of Marketer-Generated Content in Customer Engagement Marketing
Matthijs Meire
Kelly Hewett
Michel Ballings
V. Kumar
Dirk Van den Poel
10.25384/SAGE.9791897.v1
https://sage.figshare.com/articles/journal_contribution/Supplemental_Material_DS_10_1177_0022242919873903_-_The_Role_of_Marketer-Generated_Content_in_Customer_Engagement_Marketing/9791897
<p>Supplemental Material, DS_10.1177_0022242919873903 for The Role of Marketer-Generated Content in Customer Engagement Marketing by Matthijs Meire, Kelly Hewett, Michel Ballings, V. Kumar and Dirk Van den Poel in Journal of Marketing</p>
2019-09-10 12:12:50
customer engagement
customer lifetime value
customer sentiment
econometric modeling
marketer-generated content
social media