Supplemental Material, Web_Appendices - The Influence of Global Brand Distribution on Brand Popularity on Social Media
Moon-Yong Kim
Sangkil Moon
Dawn Iacobucci
10.25384/SAGE.9735425.v1
https://sage.figshare.com/articles/journal_contribution/Supplemental_Material_Web_Appendices_-_The_Influence_of_Global_Brand_Distribution_on_Brand_Popularity_on_Social_Media/9735425
<p>Supplemental Material, Web_Appendices for The Influence of Global Brand Distribution on Brand Popularity on Social Media by Moon-Yong Kim, Sangkil Moon and Dawn Iacobucci in Journal of International Marketing</p>
2019-08-27 12:07:18
brand
globalization
localization
multilevel model
social media