%0 Journal Article %A Eggert, Andreas %A Steinhoff, Lena %A Witte, Carina %D 2019 %T Supplemental Material, DS_10.1177_0022242919860802 - Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships %U https://sage.figshare.com/articles/journal_contribution/Supplemental_Material_DS_10_1177_0022242919860802_-_Gift_Purchases_as_Catalysts_for_Strengthening_Customer_Brand_Relationships/8851187 %R 10.25384/SAGE.8851187.v1 %2 https://sage.figshare.com/ndownloader/files/16214582 %K gift giving %K gratitude %K propensity score matching %K public commitment %K relationship marketing %X

Supplemental Material, DS_10.1177_0022242919860802 for Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships by Andreas Eggert, Lena Steinhoff and Carina Witte in Journal of Marketing

%I SAGE Journals