Supplemental Material, DS_10.1177_0022242919860085 - Effects of Liberalization on Incumbent Firms’ Marketing-Mix Responses and Performance: Evidence from a Quasi-Experiment
Nandini Ramani
Raji Srinivasan
10.25384/SAGE.8668688.v1
https://sage.figshare.com/articles/journal_contribution/Supplemental_Material_DS_10_1177_0022242919860085_-_Effects_of_Liberalization_on_Incumbent_Firms_Marketing-Mix_Responses_and_Performance_Evidence_from_a_Quasi-Experiment/8668688
<p>Supplemental Material, DS_10.1177_0022242919860085 for Effects of Liberalization on Incumbent Firms’ Marketing-Mix Responses and Performance: Evidence from a Quasi-Experiment by Nandini Ramani and Raji Srinivasan in Journal of Marketing</p>
2019-07-03 12:00:00
emerging markets
incumbent performance
liberalization
marketing-mix responses
quasi-experiment