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845000_supplement - Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity

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posted on 2019-07-04, 12:00 authored by Jonathan Luffarelli, Mudra Mukesh, Ammara Mahmood

845000_supplement for Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity by Jonathan Luffarelli, Mudra Mukesh and Ammara Mahmood in Journal of Marketing Research

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Cass Business School, City University London

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    Journal of Marketing Research

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    authenticitybrand equitybrandinglogo designlogo descriptiveness

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    In Copyright

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