Weiss, Liad Kivetz, Ran Supplemental Material, jmr.12.0237_web_appendices - Opportunity Cost Overestimation <p>Supplemental Material, jmr.12.0237_web_appendices for Opportunity Cost Overestimation by Liad Weiss and Ran Kivetz in Journal of Marketing Research</p> opportunity cost;perceived loss;judgment and decision making;decision bias 2019-04-11
    https://sage.figshare.com/articles/journal_contribution/Supplemental_Material_jmr_12_0237_web_appendices_-_Opportunity_Cost_Overestimation/7987853
10.25384/SAGE.7987853.v1