Supplemental Material, jmr.12.0237_web_appendices - Opportunity Cost Overestimation
Liad Weiss
Ran Kivetz
10.25384/SAGE.7987853.v1
https://sage.figshare.com/articles/journal_contribution/Supplemental_Material_jmr_12_0237_web_appendices_-_Opportunity_Cost_Overestimation/7987853
<p>Supplemental Material, jmr.12.0237_web_appendices for Opportunity Cost Overestimation by Liad Weiss and Ran Kivetz in Journal of Marketing Research</p>
2019-04-11 12:00:00
opportunity cost
perceived loss
judgment and decision making
decision bias