Supplemental Material, jmr.12.0237_web_appendices - Opportunity Cost Overestimation Liad Weiss Ran Kivetz 10.25384/SAGE.7987853.v1 https://sage.figshare.com/articles/journal_contribution/Supplemental_Material_jmr_12_0237_web_appendices_-_Opportunity_Cost_Overestimation/7987853 <p>Supplemental Material, jmr.12.0237_web_appendices for Opportunity Cost Overestimation by Liad Weiss and Ran Kivetz in Journal of Marketing Research</p> 2019-04-11 12:00:00 opportunity cost perceived loss judgment and decision making decision bias