%0 Journal Article %A Sahni, Navdeep S. %A Narayanan, Sridhar %A Kalyanam, Kirthi %D 2019 %T Supplemental Material, jmr.16.0526-File002 - An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing %U https://sage.figshare.com/articles/journal_contribution/Supplemental_Material_jmr_16_0526-File002_-_An_Experimental_Investigation_of_the_Effects_of_Retargeted_Advertising_The_Role_of_Frequency_and_Timing/7928447 %R 10.25384/SAGE.7928447.v1 %2 https://sage.figshare.com/ndownloader/files/14752412 %K retargeting %K randomized field experiment %K digital advertising %K temporal patterns %K frequency effects of advertising %X

Supplemental Material, jmr.16.0526-File002 for An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing by Navdeep S. Sahni, Sridhar Narayanan, and Kirthi Kalyanam in Journal of Marketing Research

%I SAGE Journals