Viglia, Giampaolo Maras, Marta Schumann, Jan Navarro-Martinez, Daniel Supplemental Material, Executive_Summary_(2) - Paying Before or Paying After? Timing and Uncertainty in Pay-What-You-Want Pricing <p>Supplemental Material, Executive_Summary_(2) for Paying Before or Paying After? Timing and Uncertainty in Pay-What-You-Want Pricing by Giampaolo Viglia, Marta Maras, Jan Schumann, and Daniel Navarro-Martinez in Journal of Service Research</p> PWYW;time of payment;uncertainty;profitability;services 2019-03-10
    https://sage.figshare.com/articles/journal_contribution/Supplemental_Material_Executive_Summary_2_-_Paying_Before_or_Paying_After_Timing_and_Uncertainty_in_Pay-What-You-Want_Pricing/7830884
10.25384/SAGE.7830884.v1