Supplemental Material, DS_10.1177_0022242919831672 - The Color of Support: The Effect of Sponsor–Team Visual Congruence on Sponsorship Performance Conor M. Henderson Marc Mazodier Aparna Sundar 10.25384/SAGE.7803452.v1 https://sage.figshare.com/articles/journal_contribution/Supplemental_Material_DS_10_1177_0022242919831672_-_The_Color_of_Support_The_Effect_of_Sponsor_Team_Visual_Congruence_on_Sponsorship_Performance/7803452 <p>Supplemental Material, DS_10.1177_0022242919831672 for The Color of Support: The Effect of Sponsor–Team Visual Congruence on Sponsorship Performance by Conor M. Henderson, Marc Mazodier, and Aparna Sundar in Journal of Marketing</p> 2019-03-04 12:00:00 brand alliance color sponsorship sports marketing visual congruence