10.25384/SAGE.7649582.v1
Nathan Fong
Nathan
Fong
Yuchi Zhang
Yuchi
Zhang
Xueming Luo
Xueming
Luo
Xiaoyi Wang
Xiaoyi
Wang
Supplemental Material, 817513_supplemental_materials - Targeted Promotions on an E-Book Platform: Crowding Out, Heterogeneity, and Opportunity Costs
SAGE Journals
2019
field experiments
promotions
search
spillover
targeting
2019-01-29 12:00:00
Journal contribution
https://sage.figshare.com/articles/journal_contribution/Supplemental_Material_817513_supplemental_materials_-_Targeted_Promotions_on_an_E-Book_Platform_Crowding_Out_Heterogeneity_and_Opportunity_Costs/7649582
<p>Supplemental Material, 817513_supplemental_materials for Targeted Promotions on an E-Book Platform: Crowding Out, Heterogeneity, and Opportunity Costs by Nathan Fong, Yuchi Zhang, Xueming Luo, and Xiaoyi Wang in Journal of Marketing Research</p>