10.25384/SAGE.7649582.v1 Nathan Fong Nathan Fong Yuchi Zhang Yuchi Zhang Xueming Luo Xueming Luo Xiaoyi Wang Xiaoyi Wang Supplemental Material, 817513_supplemental_materials - Targeted Promotions on an E-Book Platform: Crowding Out, Heterogeneity, and Opportunity Costs SAGE Journals 2019 field experiments promotions search spillover targeting 2019-01-29 12:00:00 Journal contribution https://sage.figshare.com/articles/journal_contribution/Supplemental_Material_817513_supplemental_materials_-_Targeted_Promotions_on_an_E-Book_Platform_Crowding_Out_Heterogeneity_and_Opportunity_Costs/7649582 <p>Supplemental Material, 817513_supplemental_materials for Targeted Promotions on an E-Book Platform: Crowding Out, Heterogeneity, and Opportunity Costs by Nathan Fong, Yuchi Zhang, Xueming Luo, and Xiaoyi Wang in Journal of Marketing Research</p>