10.25384/SAGE.7550963.v1
Dipayan Biswas
Dipayan
Biswas
Courtney Szocs
Courtney
Szocs
Supplemental Material, jmr.16.0328_web_appendices - The Smell of Healthy Choices: Cross-Modal Sensory Compensation Effects of Ambient Scent on Food Purchases
SAGE Journals
2019
ambient scent
cross-modal sensory compensation effects
(un)healthy food choices
retail and service setting atmospherics
sensory marketing
2019-01-04 12:00:00
Journal contribution
https://sage.figshare.com/articles/journal_contribution/Supplemental_Material_jmr_16_0328_web_appendices_-_The_Smell_of_Healthy_Choices_Cross-Modal_Sensory_Compensation_Effects_of_Ambient_Scent_on_Food_Purchases/7550963
<p>Supplemental Material, jmr.16.0328_web_appendices for The Smell of Healthy Choices: Cross-Modal Sensory Compensation Effects of Ambient Scent on Food Purchases by Dipayan Biswas, and Courtney Szocs in Journal of Marketing Research</p>