10.25384/SAGE.7531523.v1
Inyoung Chae
Inyoung
Chae
Hernán A. Bruno
Hernán A.
Bruno
Fred M. Feinberg
Fred M.
Feinberg
Supplemental Material, jmr.16.0114_web_appendix - Wearout or Weariness? Measuring Potential Negative Consequences of Online Ad Volume and Placement on Website Visits
SAGE Journals
2018
advertising models
heterogeneity
hierarchical Bayes model
online advertising
2018-12-28 12:00:00
Journal contribution
https://sage.figshare.com/articles/journal_contribution/Supplemental_Material_jmr_16_0114_web_appendix_-_Wearout_or_Weariness_Measuring_Potential_Negative_Consequences_of_Online_Ad_Volume_and_Placement_on_Website_Visits/7531523
<p>Supplemental Material, jmr.16.0114_web_appendix for Wearout or Weariness? Measuring Potential Negative Consequences of Online Ad Volume and Placement on Website Visits by Inyoung Chae, Hernán A. Bruno, and Fred M. Feinberg in Journal of Marketing Research</p>