10.25384/SAGE.7531523.v1 Inyoung Chae Inyoung Chae Hernán A. Bruno Hernán A. Bruno Fred M. Feinberg Fred M. Feinberg Supplemental Material, jmr.16.0114_web_appendix - Wearout or Weariness? Measuring Potential Negative Consequences of Online Ad Volume and Placement on Website Visits SAGE Journals 2018 advertising models heterogeneity hierarchical Bayes model online advertising 2018-12-28 12:00:00 Journal contribution https://sage.figshare.com/articles/journal_contribution/Supplemental_Material_jmr_16_0114_web_appendix_-_Wearout_or_Weariness_Measuring_Potential_Negative_Consequences_of_Online_Ad_Volume_and_Placement_on_Website_Visits/7531523 <p>Supplemental Material, jmr.16.0114_web_appendix for Wearout or Weariness? Measuring Potential Negative Consequences of Online Ad Volume and Placement on Website Visits by Inyoung Chae, Hernán A. Bruno, and Fred M. Feinberg in Journal of Marketing Research</p>