%0 Journal Article %A Pattabhiramaiah, Adithya %A Sriram, S. %A Manchanda, Puneet %D 2018 %T Supplemental Material, DS_10.1177_0022242918815163 - Paywalls: Monetizing Online Content %U https://sage.figshare.com/articles/journal_contribution/Supplemental_Material_DS_10_1177_0022242918815163_-_Paywalls_Monetizing_Online_Content/7531520 %R 10.25384/SAGE.7531520.v1 %2 https://sage.figshare.com/ndownloader/files/14001908 %K paywalls %K newspaper industry %K monetization %K digital engagement %K cross-channel spillovers %X

Supplemental Material, DS_10.1177_0022242918815163 for Paywalls: Monetizing Online Content by Adithya Pattabhiramaiah, S. Sriram, and Puneet Manchanda in Journal of Marketing

%I SAGE Journals