10.25384/SAGE.7525244.v1 Guiomar Martín-Herrán Guiomar Martín-Herrán Simon Pierre Sigué Simon Pierre Sigué Supplemental Material, JSR_EXECUTIVE_SUMMARY - Offensive and Defensive Marketing in Spatial Competition SAGE Journals 2018 spatial competition defensive marketing offensive marketing resource allocation travel costs 2018-12-25 12:00:00 Journal contribution https://sage.figshare.com/articles/journal_contribution/Supplemental_Material_JSR_EXECUTIVE_SUMMARY_-_Offensive_and_Defensive_Marketing_in_Spatial_Competition/7525244 <p>Supplemental Material, JSR_EXECUTIVE_SUMMARY for Offensive and Defensive Marketing in Spatial Competition by Guiomar Martín-Herrán, and Simon Pierre Sigué in Journal of Service Research</p>