10.25384/SAGE.7525244.v1
Guiomar Martín-Herrán
Guiomar
Martín-Herrán
Simon Pierre Sigué
Simon Pierre
Sigué
Supplemental Material, JSR_EXECUTIVE_SUMMARY - Offensive and Defensive Marketing in Spatial Competition
SAGE Journals
2018
spatial competition
defensive marketing
offensive marketing
resource allocation
travel costs
2018-12-25 12:00:00
Journal contribution
https://sage.figshare.com/articles/journal_contribution/Supplemental_Material_JSR_EXECUTIVE_SUMMARY_-_Offensive_and_Defensive_Marketing_in_Spatial_Competition/7525244
<p>Supplemental Material, JSR_EXECUTIVE_SUMMARY for Offensive and Defensive Marketing in Spatial Competition by Guiomar Martín-Herrán, and Simon Pierre Sigué in Journal of Service Research</p>