Supplemental Material, APPENDIX - Offensive and Defensive Marketing in Spatial Competition Guiomar Martín-Herrán Simon Pierre Sigué 10.25384/SAGE.7525241.v1 https://sage.figshare.com/articles/journal_contribution/Supplemental_Material_APPENDIX_-_Offensive_and_Defensive_Marketing_in_Spatial_Competition/7525241 <p>Supplemental Material, APPENDIX for Offensive and Defensive Marketing in Spatial Competition by Guiomar Martín-Herrán, and Simon Pierre Sigué in Journal of Service Research</p> 2018-12-25 12:00:00 spatial competition defensive marketing offensive marketing resource allocation travel costs