Supplemental Material, APPENDIX - Offensive and Defensive Marketing in Spatial Competition
Guiomar Martín-Herrán
Simon Pierre Sigué
10.25384/SAGE.7525241.v1
https://sage.figshare.com/articles/journal_contribution/Supplemental_Material_APPENDIX_-_Offensive_and_Defensive_Marketing_in_Spatial_Competition/7525241
<p>Supplemental Material, APPENDIX for Offensive and Defensive Marketing in Spatial Competition by Guiomar Martín-Herrán, and Simon Pierre Sigué in Journal of Service Research</p>
2018-12-25 12:00:00
spatial competition
defensive marketing
offensive marketing
resource allocation
travel costs