Webb, Elizabeth C. Shu, Suzanne B. Supplemental Material, jmr.15.0479-web-appendix - The Effect of Perceived Similarity on Sequential Risk Taking <p>Supplemental Material, jmr.15.0479-web-appendix for The Effect of Perceived Similarity on Sequential Risk Taking by Elizabeth C. Webb, and Suzanne B. Shu in Journal of Marketing Research</p> risk;domain specificity;sequential choice;similarity 2018-11-28
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10.25384/SAGE.7424321.v1