Sevilla, Julio Isaac, Mathew S. Bagchi, Rajesh Supplemental Material, DS_10.1177_0022242918805455 - Format Neglect: How the Use of Numerical Versus Percentage Rank Claims Influences Consumer Judgments <p>Supplemental Material, DS_10.1177_0022242918805455 for Format Neglect: How the Use of Numerical Versus Percentage Rank Claims Influences Consumer Judgments by Julio Sevilla, Mathew S. Isaac, and Rajesh Bagchi in Journal of Marketing</p> base rate neglect;framing effects;percentages;rank claims;rankings 2018-10-04
    https://sage.figshare.com/articles/journal_contribution/Supplemental_Material_DS_10_1177_0022242918805455_-_Format_Neglect_How_the_Use_of_Numerical_Versus_Percentage_Rank_Claims_Influences_Consumer_Judgments/7172078
10.25384/SAGE.7172078.v1