%0 Journal Article %A Liu, Stephanie Q. %A Mattila, Anna S. %A Bolton, Lisa E. %D 2018 %T Supplemental Material, JSR_Executive_Summary - Selling Painful Yet Pleasurable Service Offerings: An Examination of Hedonic Appeals %U https://sage.figshare.com/articles/journal_contribution/Supplemental_Material_JSR_Executive_Summary_-_Selling_Painful_Yet_Pleasurable_Service_Offerings_An_Examination_of_Hedonic_Appeals/6242240 %R 10.25384/SAGE.6242240.v1 %2 https://sage.figshare.com/ndownloader/files/11407250 %K hedonic consumption %K pain and pleasure %K regulatory focus %K consumer behavior %K advertising %X

Supplemental Material, JSR_Executive_Summary for Selling Painful Yet Pleasurable Service Offerings: An Examination of Hedonic Appeals by Stephanie Q. Liu, Anna S. Mattila, and Lisa E. Bolton in Journal of Service Research

%I SAGE Journals