10.25384/SAGE.6242240.v1 Stephanie Q. Liu Stephanie Q. Liu Anna S. Mattila Anna S. Mattila Lisa E. Bolton Lisa E. Bolton Supplemental Material, JSR_Executive_Summary - Selling Painful Yet Pleasurable Service Offerings: An Examination of Hedonic Appeals SAGE Journals 2018 hedonic consumption pain and pleasure regulatory focus consumer behavior advertising 2018-04-22 12:00:00 Journal contribution https://sage.figshare.com/articles/journal_contribution/Supplemental_Material_JSR_Executive_Summary_-_Selling_Painful_Yet_Pleasurable_Service_Offerings_An_Examination_of_Hedonic_Appeals/6242240 <p>Supplemental Material, JSR_Executive_Summary for Selling Painful Yet Pleasurable Service Offerings: An Examination of Hedonic Appeals by Stephanie Q. Liu, Anna S. Mattila, and Lisa E. Bolton in Journal of Service Research</p>