10.25384/SAGE.6242240.v1
Stephanie Q. Liu
Stephanie Q.
Liu
Anna S. Mattila
Anna S.
Mattila
Lisa E. Bolton
Lisa E.
Bolton
Supplemental Material, JSR_Executive_Summary - Selling Painful Yet Pleasurable Service Offerings: An Examination of Hedonic Appeals
SAGE Journals
2018
hedonic consumption
pain and pleasure
regulatory focus
consumer behavior
advertising
2018-04-22 12:00:00
Journal contribution
https://sage.figshare.com/articles/journal_contribution/Supplemental_Material_JSR_Executive_Summary_-_Selling_Painful_Yet_Pleasurable_Service_Offerings_An_Examination_of_Hedonic_Appeals/6242240
<p>Supplemental Material, JSR_Executive_Summary for Selling Painful Yet Pleasurable Service Offerings: An Examination of Hedonic Appeals by Stephanie Q. Liu, Anna S. Mattila, and Lisa E. Bolton in Journal of Service Research</p>